Web Design
Each site had a different purpose — corporate credibility, brand storytelling, and direct-to-consumer sales — and each required a distinct design approach.
Led design direction and curated content for three websites from concept to launch, collaborating with development agencies: redesigned the company's official site for improved usability, transformed a single-page brand site into a comprehensive showcase, and launched two True blue sites (informational and e-commerce). Tailored and developed page frameworks, UI structure, and CSS styling, while producing visual assets and collaborating with developers to implement functional features and maintain a clear, user-friendly information hierarchy.
Tailored design approach to each website's unique purpose, developing distinct visual systems through strategic theme, color, typography, layout, and interaction choices. Balanced user-centric information architecture—enabling visitors to quickly locate needed content—with strategic messaging placement to effectively communicate brand priorities and key information.
Tailored Strategy
User Focus
Strategic Communication
Transformed outdated design into modern, user-friendly platform
Improved navigation and information architecture
Transformed one-page site into comprehensive brand showcase
Developed product gallery, brand storytelling, and heritage emphasis
