Web Design

Led design direction and curated content

Led design direction and curated content for four websites from concept to launch, collaborating with development agencies: redesigned the company's official site for improved usability, transformed a single-page brand site into a comprehensive showcase, and launched two True blue sites (informational and e-commerce). Tailored and developed page frameworks, UI structure, and CSS styling, while producing visual assets and collaborating with developers to implement functional features and maintain a clear, user-friendly information hierarchy.

Design Approach

Tailored design approach to each website's unique purpose, developing distinct visual systems through strategic theme, color, typography, layout, and interaction choices. Balanced user-centric information architecture—enabling visitors to quickly locate needed content—with strategic messaging placement to effectively communicate brand priorities and key information.

Led end-to-end marketing initiatives independently for two brands and corporate—expanding and elevating their marketing presence across multiple channels and global market expansion efforts.

Tailored Strategy

User Focus

Strategic Communication

Official Website

Complete Redesign

Led end-to-end marketing initiatives independently for two brands and corporate—expanding and elevating their marketing presence across multiple channels and global market expansion efforts.

Transformed outdated design into modern, user-friendly platform

Improved navigation and information architecture

Brand Showcase Website

Transformation

Led end-to-end marketing initiatives independently for two brands and corporate—expanding and elevating their marketing presence across multiple channels and global market expansion efforts.

Transformed one-page site into comprehensive brand showcase

Developed product gallery, brand storytelling, and heritage emphasis

E-commerce Platform

Strategic Launch

Led end-to-end marketing initiatives independently for two brands and corporate—expanding and elevating their marketing presence across multiple channels and global market expansion efforts.

Web Design

Design Approach

Design Approach

Tailored Strategy

User Focus

Strategic Communication

Official Website

Official Website

Transformed outdated design into modern, user-friendly platform

Improved navigation and information architecture

Brand Showcase Website

Brand Showcase Website

Transformed one-page site into comprehensive brand showcase

Developed product gallery, brand storytelling, and heritage emphasis

E-commerce Platform

E-commerce Platform

Evolved from informational trial site to full e-commerce platform

Enabled online sales for previously retail-exclusive brand

Participation Ratio

Participation Ratio