Marketing
Marketing
Integrating creative execution with marketing strategy across branding, digital, and campaign platforms. Contribute to strategic direction while delivering end-to-end creative execution.
Influencer Collaborations
Role: Creative direction, influencer briefing, and giveaway management.
Campaign Impact:
Viral Reach: 1000+ accounts reached per post.
Brand Discovery: 78% of reach from new audiences (non-followers).
Engagement: Achieved a high-conversion with 60+ comments, building direct community trust.
406+
Content Pieces
44+
Product Detail Pages
25+
Campaigns
140K+
Total Impression
292%
Peak Growth Rate
700+
Followers Gained
Led end-to-end marketing initiatives independently for three brands—True Blue (Costco-exclusive with zero digital presence), RBK (corporate), and Mothernest (Australian wellness)—expanding and elevating their marketing presence across multiple channels and global market expansion efforts.
Content & Copywriting
I create engaging content that connects with audiences, reflects brand values, and drives real results. Below are selected examples of copy and content I wrote and executed across social media.
Global Market Presence
International Market
Created marketing materials and exhibition assets for six international markets, adapting messaging and visual style for cultural context and regulatory requirements.
Global Market Support
Tailored marketing materials